Qhov qauv tsim Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky los ntawm Pierre Delebois - forceMAJEURE Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.
KubNtim Khoom· 2020
Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky
los ntawm Pierre Delebois - forceMAJEURE Design
Tus Neeg Siv: Diageo
Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #99305Qhov Tsim
Txog Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky
Buchanan's Red Seal yog ib qho kev tsim khoom ntim rau cawv whisky uas muab sib xyaw. Qhov kev tsim no muaj xws li ib lub fwj tsim tshiab, cov ntawv lo thiab ib lub thawv khoom plig. Lub fwj muaj cov kab nkhaus mos uas puag lub thwj liab uas nyob rau hauv plawv ntawm sab xub ntiag. Buchanan's lub cim keeb kwm raug nias tawm rau sab nraub qaum ntawm lub iav, yog li thiaj pom lub cim los ntawm sab xub ntiag. Ib lub npe kos npe nias tawm nyob ib sab ntawm lub thwj. Cov iav xim av daj hloov mus ua xim ntsuab rau ntawm qab fwj, uas yog ib qho tshwj xeeb uas muaj thoob plaws cov khoom no. Lub thawv khoom plig qhib zoo li ib phau ntawv los qhia lub fwj.
Qhov Lees Paub
Txog A' Design Award Kub
Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Buchanan's Red Seal Lub Ntim Fwj Cawv Whisky ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Qhov Loj & Ntim
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Cov Ntsiab Lus
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Thev Naus Laus Zis Tsim Khoom
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Kev Sib Tw Tsim Qauv
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Kev Txhawb Siab
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Cov Tswv Cuab Pab
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Kev Qhuas Duab
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
