Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab

Be Er Xiang Kaum Ob Lub Xeem Hnub Qub yog ib qho kev tsim khoom ntim noob nplooj ntsuab nyiab rau ib lub npe khoom tshiab. Lub thawv yog ua los ntawm hlau (tinplate) nrog rau daim hnab yas nyob sab hauv, thiab cov duab kos yog luam siv plaub xim. Txhua lub thawv ntsuas tau 100 hli-manmeter ncua dav thiab 150 hli-manmeter siab. Cov duab kos muaj kaum ob lub xeem hnub qub sib txuas nrog cov duab nplooj ntsuab nyiab. Lub ntsiab lus xeem hnub qub raug xaiv vim nws yog ib yam uas cov hluas paub zoo thiab nyiam. Lub hom phiaj yog xav pab lub npe khoom tshiab muaj tus yam ntxwv tshwj xeeb thiab nqua hu tau cov neeg siv khoom uas yog hluas.

The Recognition

About the A' Design Award Tooj

Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Be Er Xiang Twelve Constellations Kev Ntim Noob Nplooj Ntsuab Nyiab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019