Wu Primary Function: Ntim Khoom Plig by 7654321 Studio

Wu Primary Function: Ntim Khoom Plig by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Wu Primary Function: Ntim Khoom Plig

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Nyiaj Winner in Ntim Khoom Category

26,704

Verified Award Winner

Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Primary Function: Ntim Khoom Plig

Book Text: Wu yog ib pawg ntim khoom plig uas tsim los rau cov twj haus tshuaj yej zoo heev uas muab nyiaj, tooj liab thiab lwj ntim ua. Cov thawv raug tsim ua peb hom loj me, thiab muab daim ntawv xim ntsuab tsaus nrog cov xim caij nplooj zeeg uas ci li qhwv lauj mib los sib txuas, ua rau muaj ib qho suab ntsiag thiab ruaj khov. Txhua lub thawv nqa ib txoj hlua txuas nrog ib lub npib tooj liab uas raug txaug ntawv ob sab hais tias Wei Wu Zhi Zu thiab Long Happiness. Wei Wu Zhi Zu txhais tau tias cov neeg txaus siab yeej muaj kev zoo siab ib txwm. Lub thawv qhib los ntawm kev bshuab lub plhaub sab nraud, uas ua rau pom lub twj thiab ib daim npav luam.

The Recognition

About the A' Design Award Nyiaj

Wu Primary Function: Ntim Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wu Primary Function: Ntim Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wu Primary Function: Ntim Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.