Wild Cook Advertising Dai Daim Ntawv by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Dai Daim Ntawv by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

HlauKev Tshaj Tawm· 2020

Wild Cook Advertising Dai Daim Ntawv

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Hlau Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Dai Daim Ntawv

Kev tshaj tawm yog qhov tseem ceeb tshaj plaws ntawm kev tshaj tawm cov khoom lag luam. Txhawm rau nthuav tawm txoj kev tsim qauv, cov neeg tsim qauv yuav tsum nkag siab txog qhov tseem ceeb ntawm kev tsim qauv thiab thiaj li yuav qhia tau txoj hauv kev zoo nkauj, lawv yuav tsum tsom rau nws cov yam ntxwv tseem ceeb tshaj plaws.Qhov tsim qauv yog tshaj tawm cov ntawv tshaj tawm rau cov khoom uas muab cov sib txawv haus luam yeeb muaj ntxhiab los ntawm kev hlawv cov nplaim taws zoo nkauj rau cov zaub mov uas yog vim li cas cov neeg tsim qauv xav kom pom cov khoom ntuj hlawv thiab pa taws tawm ntawm lawv. Cov neeg tsim qauv phiaj xwm tau tsim kho lawv xav paub txog kev tshaj tawm.

The Recognition

About the A' Design Award Hlau

Wild Cook Advertising Dai Daim Ntawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Wild Cook Advertising Dai Daim Ntawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Wild Cook Advertising Dai Daim Ntawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad