Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam by Tiger Pan

Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award Bwonz Winner in Anbalaj Category

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Colors

The Design

About Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam

Tèks Liv: Luhua Xiaomo se yon anbalaj ki fèt pou lwil sezam moulen, yon lwil ki fèt alamen nan ti kantite. Veso a se yon boutèy an vè fòm silenn dwat, li gen 50 mm dyamèt ak 210 mm wotè. Etikèt adezif la vlope 350 degre alantou boutèy la epi li mizanpaj tankou yon ansyen jounal, sa ki fè sonje yon epòk kote manje te vlope nan papye jounal. Karaktè yo alinye vètikalman, menm jan ak ansyen anseny magazen Chinwa yo. Ti espas etwat ki pa kouvri a tounen yon mak balans an relyèf ki montre kantite lwil ki genyen anndan an.

The Recognition

About the A' Design Award Bwonz

Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Luhua Xiaomo Fonksyon Prensipal Anbalaj Lwil Sezam satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie