Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.
AjanAnbalaj· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake
Client: Tanaka 1789 X Chartier
A' Design Award Ajan Winner in Anbalaj Category
- 24,702
- Verified Award Winner
- Verify Award Status for #112010
The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake
Tanaka 1789 X Chartier Sake Blend 001 se anbalaj pou yon seri melanj sake. Etikèt la gen yon modèl kadriyaj nwa sou nwa ki enspire pa mi Tanaka Brewery a, yon egzanp achitekti Kura ki soti nan peryòd Edo a. Kadriyaj la enprime kòm vèni toutotou boutèy la epi li ranje an yon seri egzagòn, yon senbòl syans aromatik. Nwa ak blan itilize paske de mak yo genyen koulè sa yo, epi boutèy nwa yo rezève pou sake premyòm. De non yo jwenn ansanm nan yon modèl kwaze atravè yon lèt A yo pataje.
The Recognition
About the A' Design Award Ajan
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Anbalaj Boutèy Sake se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
