Ajan Anbalaj · 2021
Dark Horse Wine Fonksyon Prensipal: Anbalaj Diven
- A' Design Award Ajan 2021 in Anbalaj
- CLIENT: E&J Gallo
- Estimated Number of Design Views: 27,080
- Verification code 011E64AA73 · Verify this award
Colors
About Dark Horse Wine Fonksyon Prensipal: Anbalaj Diven
Dark Horse se yon konsepsyon anbalaj diven ak konsepsyon mak ki fèt pou yon mak diven Kalifòni. Konsepsyon an baze sou yon sistèm fleksib ki kouvri tout pòtfolyo anbalaj la epi ki pèmèt pou nou ajoute lòt bagay nan lavni. Etikèt yo enprime sou papye premye kalite ak fini metalik ak mat, ki amplifye endis koulè ak gou. Ikòn mak la plase devan e nan sant chak etikèt. Layout etikèt la senp, konsa kontni boutèy la ka konprann nan yon sèl gade. Objektif la se eksprime kalite ak gou klèman sou etajè a.
About the A' Design Award Ajan
Dark Horse Wine Fonksyon Prensipal: Anbalaj Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Dark Horse Wine Fonksyon Prensipal: Anbalaj Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Dark Horse Wine Fonksyon Prensipal: Anbalaj Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
