Mijia Toothbrush Anbalaj by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Mijia Toothbrush Anbalaj

by Xiaomi

Client: Xiaomi

A' Design Award Fè Winner in Anbalaj Category

14,148
Verified Award Winner
Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Anbalaj

Bwat Kado Bwòs Dan Mijia se yon anbalaj bwat kado ki fèt pou yon ansanm bwòs dan elektrik. Bwat ekstèyè a pran fòm ak koulè li nan pwodwi ki anndan an. Yon ba-relyèf ble klè kouvri sifas la epi li repete liy dous bwòs dan an. Gen de liy iltravyolèt segondè ki enprime sou modèl la pou ajoute pwofondè epi mete aksan sou bèl desen endistriyèl la. Nyans ble klè a matche ak pwodwi a, sa ki fè bwat la sanble ini. Grafik anfle a fè sifas la vin pi twadimansyonèl epi li ede ansanm kado a parèt kle nan magazen yo.

The Recognition

About the A' Design Award Fè

Mijia Toothbrush Anbalaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mijia Toothbrush Anbalaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mijia Toothbrush Anbalaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang