Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.
FèAnbalaj· 2021
Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Fè Winner in Anbalaj Category
- 22,346
- Verified Award Winner
- Verify Award Status for #118789
The Design
About Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason
Tèks Liv: Evervess Soda Water se yon konsepsyon anbalaj pou yon seri dlo gazez ak tonik. Mak la pote prèske katreven ane eritaj, e idantite vizyèl la te modènize pou yon lansman inifye nan mache Chinwa a. Ansyen konsepsyon an te bay yon santiman lou e li te sijere eksè, kidonk anbalaj la te senplifye pou kominike yon frechè leje ak petiyan. Yon eleman grafik minimal an nwa ak tiyèl reprezante yon fontèn, yon senbòl enèji, frechè ak renouvèlman. Bwason yo ka melanje nan koktèl oswa yo ka jwi yo pou kont yo.
The Recognition
About the A' Design Award Fè
Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Evervess Soda Water Fonksyon Prensipal: Anbalaj pou Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
