Pepsi X SHFW Kanèt Bwason by PepsiCo Design and Innovation

Pepsi X SHFW Kanèt Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Pepsi X SHFW Kanèt Bwason

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Kanèt Bwason

Pepsi X SHFW se yon kanèt bwason edisyon limite ki te kreye pou Semèn Mòd Shanghai Prentan/Ete 2020 epi ki te lanse an Chin. Kanèt la fè pati yon sistèm idantite vizyèl pi laj ki te devlope pou menm evènman an. Tèm sezon an ki se Sansasyon ak Sous gide konsepsyon an epi li reflete eksplorasyon diferan pèspektiv. Fòm ki enspire pa eleman òganik ak an vè yo konbine anndan yon espas dimansyonèl. Rezilta a lye lespri mak Pepsi Black la ak travay divès kalite kreyatè mòd yo te prezante nan evènman an.

The Recognition

About the A' Design Award Ajan

Pepsi X SHFW Kanèt Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Pepsi X SHFW Kanèt Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi X SHFW Kanèt Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release