Tazo Refresh Anbalaj Bwason by PepsiCo Design and Innovation

Tazo Refresh Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Tazo Refresh Anbalaj Bwason

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Anbalaj Bwason

Tazo Refresh se konsepsyon anbalaj pou yon liy te glase premyòm ki pare pou bwè. Liy nan baze sou twa gou mak ki byen etabli, ki rele Zen, Awake ak Passion. Te yo sètifye òganik epi yo pa gen koulè oswa dous atifisyèl. Anbalaj la ofri nan boutèy 12 ons pou yon sèl sèvis ak boutèy 42 ons pou plizyè sèvis ki fèt ak plastik 100 pousan resikle apre konsomatè. Yo konbine koulè engredyan ki djanm ak blan pou eksprime chak gou fre klè sou etajè a. Konsepsyon an vize pou kenbe achtè aktyèl yo epi pou atire yon odyans ki pi avantirye.

The Recognition

About the A' Design Award Ajan

Tazo Refresh Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tazo Refresh Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tazo Refresh Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release