From Caudat Fonksyon Prensipal: Anbalaj Kafe by Vu Agency

From Caudat Fonksyon Prensipal: Anbalaj Kafe by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

From Caudat Fonksyon Prensipal: Anbalaj Kafe

by Vu Agency

Client: From CauDat

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Fonksyon Prensipal: Anbalaj Kafe

Tèks Liv: From Caudat se yon sistèm anbalaj pou kafe, ki fèt nan fòma yon kilogram, 500 gram ak 250 gram. Desen an ranplase imaj abityèl grenn kafe yo ak mascot grafik ki enspire pa ansyen sivilizasyon yo ak atizay tatoo Samoa. Koulè jòn ak nwa yo itilize nan yon pwopòsyon byen mezire pou kreye kontras san yo pa deranje je moun k ap gade. Espas louvri kenbe aranjman an klè e fasil pou li. Pakè yo enprime ak teknik offset ak fleksografi sou papye, fèy aliminyòm ak fim plastik. Objektif la se yon anbalaj kafe ki fasil pou sonje e fasil pou dekri bay lòt moun.

The Recognition

About the A' Design Award Bwonz

From Caudat Fonksyon Prensipal: Anbalaj Kafe se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann From Caudat Fonksyon Prensipal: Anbalaj Kafe pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. From Caudat Fonksyon Prensipal: Anbalaj Kafe satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency