Longnanchun Anbalaj pou Bwason by Manling Lin

Longnanchun Anbalaj pou Bwason by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

Longnanchun Anbalaj pou Bwason

by Manling Lin

Client: Diga Creative Design

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #122836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Longnanchun Anbalaj pou Bwason

Longnanchun se yon konsepsyon anbalaj pou yon seri bwason alkòl chinwa yo rele baijiu. Seri a gen twa pwodui, ki rele antreprenè, fondatè ak lidè. Chak boutèy pote yon bèt mitik ki soti nan peentiraj miray Dunhuang yo: chwal zèl, feniks la, ak dragon gadyen an. Twa bèt yo reprezante kouraj, renesans ak pwoteksyon estab. Fòm boutèy la enspire pa pipa a, yon enstriman mizik fe vole Dunhuang la jwe, epi koulè yo chwazi dirèkteman nan peentiraj miray yo. Boutèy la ansanm ak bouchon an fèt an seramik, epi bwat la fèt an akrilik.

The Recognition

About the A' Design Award Bwonz

Longnanchun Anbalaj pou Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Longnanchun Anbalaj pou Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Longnanchun Anbalaj pou Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie