Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis by Tiger Pan

Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis

by Tiger Pan

Client: Shuanghui Group

A' Design Award Bwonz Winner in Anbalaj Category

16,345

Verified Award Winner

Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis

Tèks Liv: Shuanghui Rebrand se yon konsepsyon anbalaj pou yon pwodwi janbon kwit ki vann nan Lachin. Nouvo konsepsyon an kenbe eleman orijinal mak la epi ranplase imaj pikselize yo ak grafik jeyometrik, konsa pakè a ka rekonèt a distans. Vi pwodwi a soti nan diferan ang ak nan diferan konbinezon yo senplifye an fòm awondi. Twa gwoup koulè klere separe diferan gou yo. Yon aranjman enfòmasyon klè ak yon sistèm seri inifye ede kliyan yo jwenn atik yo vle a rapidman. Nouvo lèt mak la swiv yon kout ak dous.

The Recognition

About the A' Design Award Bwonz

Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Shuanghui Rebrand Fonksyon Prensipal: Anbalaj Sosis satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu