Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl by Tiger Pan

Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award Bwonz Winner in Anbalaj Category

14,159

Verified Award Winner

Verify Award Status for #130899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl

Tèks Liv: Bwat Kado Sunboy se yon konsepsyon anbalaj pou grenn tounsòl kòm manje leje. Bwat kado a kenbe ti bwat fè silendrik ki ka reyize plizyè fwa. Bwat deyò a fèt ak papye ondile, sa ki ranfòse estrikti a epi fè resiklaj la pi fasil. Estrikti ouvèti a redefini, kidonk bwat la senp pou monte ansanm epi pou separe. Ti bwat fè yo kwoke ansanm pou fòme gwoup modilè ki gen yon, de oswa twa kouch, sa ki agrandi zòn pwodwi a ekspoze e ki ekonomize materyèl. Sèn ki enprime a itilize yon estil koupe-papye epi li montre pèsonaj Sunboy a k ap kouri nan yon jaden tounsòl.

The Recognition

About the A' Design Award Bwonz

Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sunboy Gift Box Fonksyon Prensipal: Anbalaj Grenn Tounsòl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu