Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason by PepsiCo Design and Innovation

Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Anbalaj Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason

Tèks Liv: Bubly Bounce se yon konsepsyon anbalaj bwason pou yon liy dlo petiyan ki gen kafeyin. Anbalaj la elaji yon gam dlo petiyan ki deja egziste epi li endike adisyon kafeyin lan san li pa antre nan langaj vizyèl bwason enèjetik yo. Koulè vif ak byen klere, bul, salitasyon zanmitay ak souri yo rete konsève, konsa mak la kontinye fasil pou rekonèt. Konsepsyon an tou kominike itilizasyon de gou nan yon sèl bwason. Sistèm nan gen entansyon atire achtè aktyèl yo epi kanpe kout sou etajè a.

The Recognition

About the A' Design Award Fè

Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Bubly Bounce Fonksyon Prensipal: Anbalaj Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release