Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation

Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Anbalaj Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Lay's 2021 Mood Match se yon seri anbalaj manje ti gou edisyon limite ki te kreye pou yon jwèt kado eksklizif sou rezo sosyal. Kolekasyon an gen kat desen ki enspire pa bag ki chanje koulè selon emosyon (mood rings), chak konekte ak souvni ak santiman pozitif. Objektif deklare a se pou bay yon santiman enèji oswa pou ofri yon santiman rekonfò. Chak desen matche ak yon gou ak yon santiman: gratitid pou Fwomaj Griye ak Soup Tomat, optimis pou Kapisino, feyistès pou Chili ak kè kontan pou Karamèl Sale. Anbalaj la ofri yon ti poz kout nan reyalite chak jou.

The Recognition

About the A' Design Award Fè

Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lay's 2021 Mood Match Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release