Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Anbalaj Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Lay's Flavor Swap Influencer Kit se yon konsepsyon anbalaj manje ki te kreye pou yon pwogram ete ki te pote gou Funyuns ak Doritos nan chips Lay's yo. Anbalaj la konbine konsepsyon sak Lay's aktyèl la ak koulè mak chak gou: ble pou Cool Ranch ak vèt pou Funyuns. Yon modèl fòme ak sèk konsantrik yo raple fòm chips orijinal yo epi met aksan sou kolaborasyon ant mak yo. Yo te also pwodwi ak livre yon kit enfliyansè kolektif bay pèsonalite medya yo pou kòmanse diskisyon sou pwogram nan.

The Recognition

About the A' Design Award Fè

Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lay's Flavor Swap Influencer Kit Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release