Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Anbalaj Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason

Tèks Liv: Mirinda Vintage Special Edition se yon konsepsyon anbalaj pou yon bwason gazez. Etikèt la mete logo ki gen fòm zoranj lan nan mitan, ak non Mirinda a ekri ak lèt won, ki sanble ak bul, diferan de estil mak aktyèl la. Yo itilize boutèy an vè pou bwason an rete vizib, epi bouchon blan senp yo konplete aparans retwo a. Konsepsyon an konbine eleman istorik mak la ak yon estil modèn senp. Rezilta a se yon anbalaj kolektif ki fèt pou jèn konsomatè yo ak pou moun ki deja abitye ak mak la.

The Recognition

About the A' Design Award Fè

Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mirinda Vintage Special Edition Fonksyon Prensipal: Anbalaj pou Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release