Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize pa Yunlin Dai, Chenchen Li and Ruidong Hua

Dizayn Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize pa Yunlin Dai, Chenchen Li and Ruidong Hua se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize

pa Yunlin Dai, Chenchen Li and Ruidong Hua

Kliyan: Jiangsu Shuanggou Distillery Co., Ltd

Gayan A' Design Award Bwonz nan Kategori Anbalaj

19,553

Gayan Pri Verifye

Verifye Estati Pri pou #141984

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize

Shuang Gou Sheng Fang se yon konsepsyon anbalaj pou yon likè chinwa. Anbalaj la kenbe de boutèy separe. Ti boutèy anwo a kontni likè ki gen 68 pousan alkòl pa volim, epi gwo boutèy anba a kontni likè ki gen fòs mwayen. Chak boutèy ka konsome poukont li, oswa de likè yo ka mele lib pou kreye diferan gou. De kouvèti fèt ak ABS ak PE yo plake an lò woz e yo konekte ak yon vèrou, ki anpeche likid la koule epi ki fè louvèti a pi fasil. Bwat la ak boutèy yo dekore ak fòm jouwo ki enspire pa twati distilri istorik yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Shuang Gou Sheng Fang Anbalaj pou Bwason Alkolize satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimansyon & Anbalaj: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Etikèt: crafts, Baijiu, spirit, packaging, art
Teknoloji Pwodiksyon: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Defi Dizayn: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Rechèch: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Enspirasyon: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Dire Pwojè: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Fliks Operasyon: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Manm Ekip: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua