Bwonz Anbalaj · 2023
Heivy Anbalaj pou Bwason Kolajèn
by Jessica Yang - WeBranding Global
- A' Design Award Bwonz 2023 in Anbalaj
- CLIENT: WeBranding Global
- Estimated Number of Design Views: 13,962
- Verification code 90D46411E3 · Verify this award
Colors
About Heivy Anbalaj pou Bwason Kolajèn
Heivy se yon konsepsyon anbalaj ak idantite mak pou yon liy bwason kolajèn likid. Liy lan gen senk pwodwi yo rele Lullaby, Uplift, Revive, Fortify ak Protect. Chak boutèy itilize pwòp koulè ak modèl pa li pou eksprime yon pwofil gou diferan, pandan ke yon mizanpaj pataje kenbe tout gam lan ini. Bwason yo prezante nan boutèy an vè ki mezire 35 pa 35 pa 107 milimèt, fèt ak materyèl ki ka rekle nèt. Objektif konsepsyon an se bay mak la yon mesaj klè ak konsistan sou sante ak vitalite.
About the A' Design Award Bwonz
Heivy Anbalaj pou Bwason Kolajèn se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Heivy Anbalaj pou Bwason Kolajèn pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Heivy Anbalaj pou Bwason Kolajèn satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Dimensions & Packaging
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Tags
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Production Technology
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Design Challenge
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Research
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Inspiration
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Project Duration
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Operation Flow
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
