Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon by Hui Tu

Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon

by Hui Tu

Client: Hungkung University

A' Design Award Fè Winner in Anbalaj Category

10,018

Verified Award Winner

Verify Award Status for #152030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon

Tèks Liv: Kanpai se yon konsepsyon anbalaj pou yon likè sitwon ki fèt nan Vil Taichung, Taiwan. Vil Taichung se pi gwo zòn kiltivasyon sitwon nan Taiwan, men likè sitwon lokal te ra, kidonk yo devlope yon nouvo metòd tretman pou bwason an. Non Kanpai vle di "kanpe tase a" an Chinwa, e li fè referans a yon selebrasyon. Imaj jewometrik fwi sitwon tankan ak ponkan yo fòme ikòn prensipal anbalaj la. Tekstè po sitwon an montre atravè yon vènisaj pasyèl ak pèsaj. Anbalaj la mezire 80 pa 80 pa 240 milimèt.

The Recognition

About the A' Design Award Fè

Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Kanpai Fonksyon Prensipal: Anbalaj pou Likè Sitwon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022