Big N Ben Pakèt Krèm Glas by Mohsen Koofiani

Big N Ben Pakèt Krèm Glas by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Big N Ben Pakèt Krèm Glas

by Mohsen Koofiani

Client: Big N Ben

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #152038

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Colors

The Design

About Big N Ben Pakèt Krèm Glas

Konsepsyon sa a gen koulè ki atire atansyon. Itilizasyon motif ansyen konsepsyon ak koulè diferan ansanm ak pèsonaj popilè Angletè yo, ki monte nan yon stil minimalis, epi chak youn gen istwa diferan pou rakonte, se pami karakteristik koleksyon konsepsyon sa a. Se tankou pèsonaj yo ap rakonte yon istwa epi y ap chèche yon bagay. Konsepsyon yo fèt nan yon fason ki reprezante non mak la ak peyi l la. Bò kote anbalaj la, kalite pwodwi a ak sa ki ladan l yo monte dirèkteman.

The Recognition

About the A' Design Award Fè

Big N Ben Pakèt Krèm Glas se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Big N Ben Pakèt Krèm Glas pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Big N Ben Pakèt Krèm Glas pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani