Jiao Yu Gin Anbalaj Boutèy Djin by Laizhou Distillery

Jiao Yu Gin Anbalaj Boutèy Djin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2024

Jiao Yu Gin Anbalaj Boutèy Djin

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Ajan Winner in Anbalaj Category

37,924

Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Anbalaj Boutèy Djin

Jiao Yu Gin se yon konsepsyon anbalaj ki te kreye pou yon djin ki fèt nan Sichuan, Lachin. Boutèy an vè ble azi a gen yon kò mens ak koub, avèk relyèf trese bambou sou sifas li. Relyèf yo fè referans ak kilti trese bambou nan rejyon Sichuan ak Chongqing yo. Sifas relyèf la bay yon priz konfòtab ak yon sansasyon touche ki gen plizyè kouch. Yon etikèt an papye bambou byodegradab prezante enfòmasyon sou pwodui a nan yon mizanpaj klè avèk koulè ki fè kontras. Yon bouchon lyèj an bwa chèn fèmen boutèy la epi li pèmèt yo fèmen boutèy la ankò apre chak sèvis. Vè a, etikèt la ak bouchon lyèj la kapab resikle.

The Recognition

About the A' Design Award Ajan

Jiao Yu Gin Anbalaj Boutèy Djin se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Jiao Yu Gin Anbalaj Boutèy Djin pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Jiao Yu Gin Anbalaj Boutèy Djin se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen