Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral by Peng Guozhi

Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2024

Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral

Tèks Liv: Hangzhou Scenery se yon seri anbalaj dlo mineral ki baze sou yon boutèy an vè. Boutèy la mezire 60 mm nan lajè, 60 mm nan pwofondè ak 210 mm nan wotè, epi li kenbe 318 milimèt. Fòm mens li a fasilite yon bon pran nan men. Yo itilize vè olye plastik, konsa boutèy la ka reyitilize e sa redwi gaspiyaj. Etikèt yo fèt ak enpresyon transfè chalè epi yo kouvri yon gwo pati nan vè a. Ilistrasyon yo montre pwen enpòtan nan Hangzhou, Lachin, pami yo Lak West la, Gran Kanal la ak Pak Nasyonal Marekaj Xixi la.

The Recognition

About the A' Design Award Bwonz

Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hangzhou Scenery Fonksyon Prensipal: Anbalaj Dlo Mineral satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi