Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou by Chushan Design

Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2024

Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou

Tèks Liv: Prominent Chicheng se yon konsepsyon anbalaj bijou ki enspire pa kilti bwonz Chinwa a. Kouvèti a pote yon modèl jeton tig grave an kre, yon senbòl istorik kouraj ak pwoteksyon. Bwa, papye, kwi, twal ak alyaj konbine ansanm, epi gravi lazè itilize nan pwodiksyon an. Estrikti a swiv metòd tradisyonèl asanblaj mòrtèz ak tenon, kidonk bwat la ka monte, demonte epi estoke fasilman. Ti pye sipò diskrè yo pèmèt yon anpilman ki solid. Yon sak kwi pou estokaj, yon sudè ak yon sipò miltifonksyonèl enkli.

The Recognition

About the A' Design Award Bwonz

Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Prominent Chicheng Fonksyon Prensipal: Anbalaj Bijou satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design