Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation

Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Fè Winner in Anbalaj Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Doritos Solid Black 2023 se yon konsepsyon anbalaj manje edisyon limite ki te kreye pou yon inisyativ mak snack ki sipòte inovatè ak ajan chanjman Nwa yo. Seri anyèl la te elaji nan yon platfòm kolaborasyon ki mete aksan sou atis Nwa yo. Travay atistik la te fèt pa Mz. Icar, yon kolektif atistik entèdisiplinè anonim ki konpoze prensipalman ak fanm Nwa. Apre sa, travay atistik la te ekstansyone nan yon sistèm idantite vizyèl konplè, aplike palèt koulè ak eleman grafik li yo sou anbalaj la, yon kit pou enfliyansè ak machandiz. Kit la gen yon fòm piramid ki enspire pa triyang mak la.

The Recognition

About the A' Design Award Fè

Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Doritos Solid Black 2023 Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release