Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason by PepsiCo Design and Innovation

Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason

Tèks Liv Tradiksyon: Mirinda Global Refresh se yon konsepsyon anbalaj bwason ki te kreye pou yon mak bwason gazez. Anbalaj la bay mak la yon pwennvi klèman rafrechi ak diferan nan kategori bwason gazez la. Langaj vizyèl la vivan, modèn e kreyatif, li te devlope ak gou yon odyans jèn, dijital e trè vizyèl an tèt. Konsepsyon an tou reflete eritaj mak la nan sabò fwi ki nouvo e siprenan. Aparans renouvle a gen objektif pou bati plis konesans sou mak la e pou ede mak la parèt aklè nan mache aktyèl la.

The Recognition

About the A' Design Award Fè

Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mirinda Global Refresh Fonksyon Prensipal Tradiksyon: Anbalaj pou Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release