Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy by Huang Yong

Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy by Huang Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2025

Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy

by Huang Yong

Client: Qipinfu

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #166486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy

Tèks Liv: Qishan Saozi Noodles se yon konsepsyon anbalaj pou yon pwodwi nouy tradisyonèl ki soti Qishan, Lachin. Ilistrasyon an montre yon fenikс ki fòme ak nouy ak vapè, k ap kenbe yon branch piman nan bèk li. Engredyan kolore antoure fenikс la, sa ki fè referans a gou ak eritaj ansyen pla a. Fenikс la tou fè sonje yon lejand lokal ki lye ak Dinasti Zhou a, sa ki konekte mak la ak kilti rejyonal la. Anbalaj la fèt ak papye kraft blan, chwazi pou koulè natirèl li ak aparans senp li. Polis yo ak logo a aplike ak estanpaj cho an lò.

The Recognition

About the A' Design Award Bwonz

Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Qishan Saozi Noodles Fonksyon Prensipal: Anbalaj Nouy satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimensions & Packaging: 14mmx38mmx200mm
Tags: Qipinfu, Saozi noodles, Qishan Saozi noodles
Production Technology: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Design Challenge: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Research: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiration: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Project Duration: Xi'an, China
Operation Flow: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Team Members: Huang Yong
Image Credits: Illustrator/Hu Yunfeng