Ghaffari Anbalaj pou Pwodwi Chimik by Wallrus Design Studio

Ghaffari Anbalaj pou Pwodwi Chimik by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2025

Ghaffari Anbalaj pou Pwodwi Chimik

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
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Colors

The Design

About Ghaffari Anbalaj pou Pwodwi Chimik

Ghaffari se yon konsepsyon anbalaj ki devlope pou yon seri pwodwi chimik. Konsepsyon an swiv yon metòd minimal kote yo retire eleman ki pa nesesè yo pou mete aksan sou enfòmasyon esansyèl yo. Tipografi ki fò ak yon palèt koulè ki apa sipòte rekonesans sou etajè a. Etikèt yo pwodwi ak teknoloji etikèt nan moul (in-mould labeling). Sistèm vizyèl la te adapte pou pwodwi ki gen dimansyon ak gwosè diferan, kidonk yon sèl langaj kouvri tout pòtfolyo a. Entansyon an se te inifye yon idantite ki te fragmante epi pèmèt kwasans nan divès mache ak medya.

The Recognition

About the A' Design Award Ajan

Ghaffari Anbalaj pou Pwodwi Chimik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Ghaffari Anbalaj pou Pwodwi Chimik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Ghaffari Anbalaj pou Pwodwi Chimik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.