Fè Anbalaj · 2014
Massaya Anbalaj Diven
by BRANDiT.
- A' Design Award Fè 2014 in Anbalaj
- CLIENT: BRANDiT.
- Estimated Number of Design Views: 17,460
- Verification code 5329D19D5F · Verify this award
Colors
About Massaya Anbalaj Diven
Massaya se yon anbalaj dekoratif ki fèt pou kenbe de boutèy diven. Pifò anbalaj diven fèt pou ekspoze vètikalman epi yo jete yo yon fwa boutèy yo retire. Massaya ofri yon altènativ ou ka reyize plizyè fwa. Anbalaj la orizontal, paske se konsa ki pi bon pou estoke diven, epi li sanble ak yon liv ansyen. Yon dekoupaj enteryè fèt espesyalman pou fòm de boutèy yo kenbe yo an sekirite nan plas yo. Sistèm fèmen an itilize de pati sou kote ak de pati pi piti, konsa pa gen okenn otokolan ki nesesè. Bwat la ka ranpli ankò oswa itilize kòm yon objè dekoratif sou yon etajè.
About the A' Design Award Fè
Massaya Anbalaj Diven se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Massaya Anbalaj Diven pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Massaya Anbalaj Diven pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Press Kit
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Image Credits
- Vicken Demirdjian
