Bwonz Anbalaj · 2020
Chips BCBG Anbalaj Manje
by Arome Agency
- A' Design Award Bwonz 2020 in Anbalaj
- CLIENT: BCBG - La Ducale
- Estimated Number of Design Views: 17,432
- Verification code 11807A5267 · Verify this award
Colors
About Chips BCBG Anbalaj Manje
BCBG se yon mak nan Crisps ki te kreye nan lane 2001 nan sid Lafrans. Mak sa a ofri manifakti kalite siperyè ak gwo kreyativite nan resèt ak gou. Konsèpteur te kreye nan 2020 yon nouvo seri de karaktè pou seri a nouvo nan crips. Yo te travay sou yon konsèp de crips / karaktè. Nouvo ilistrasyon sa yo reprezante ranje krisps nan yon ton orijinal ak amizan. Karaktè yo bèl ak elegant tankou pwodwi a reprezante.
About the A' Design Award Bwonz
Chips BCBG Anbalaj Manje se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Chips BCBG Anbalaj Manje pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Chips BCBG Anbalaj Manje satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
