Bwonz Anbalaj · 2020
Appetisi Anbalaj Fwomaj
- A' Design Award Bwonz 2020 in Anbalaj
- CLIENT: APPETISI by Granarolo
- Estimated Number of Design Views: 12,991
- Verification code E40AA80983 · Verify this award
Colors
About Appetisi Anbalaj Fwomaj
Appetisi se yon konsepsyon anbalaj pou yon seri fwomaj ki deja koupe. Seri a gen ladan kib fwomaj, fwomaj graje ak moso mozarèla. Chak pake fèt an plastik e li gen yon fenèt transparan, konsa moun ka wè fwomaj la dirèkteman anndan an. Ilistrasyon enprime yo bay chak pwodwi yon karaktè epi yo montre klèman kijan chak fwomaj ka itilize. Non Appetisi a mete ansanm twa lide: apeti, ti goute, ak itilizasyon pratik. Konsepsyon an prezante fwomaj la kòm yon poz rapid ak fasil, epi pake yo vann nan sipèmache Ewopeyen yo.
About the A' Design Award Bwonz
Appetisi Anbalaj Fwomaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Appetisi Anbalaj Fwomaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Appetisi Anbalaj Fwomaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Image Credits
- Illustration : Fanny de Bray
