Pastry Gift Box Bwat Kado pa Fudesign - Kazuo Fukushima

Dizayn Pastry Gift Box Bwat Kado pa Fudesign - Kazuo Fukushima se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2019 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2019

Pastry Gift Box Bwat Kado

pa Fudesign - Kazuo Fukushima

Kliyan: Shanghai Yuyuan（group）co. Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Verifye Estati Pri pou #77858

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pastry Gift Box Bwat Kado

Mesye Qiao se yon mak patisri Yu Yuan. Mak la se vize gaye ak jenere yon bon pawòl nan bouch nan plas la peyizaj ak vil Shanghai. Enspirasyon an nan konsepsyon an soti nan achitekti istorik la nan Shanghai, reprezante kilti a inik. Konsepsyon kreyatif la te absòbe senkant nan achitekti a ki ta ka yon imaj senbolik nan style fin vye granmoun-Shanghai, melanje ak style la modèn. Li fè pake a kado atire touris yo achte kòm espesyalite lokal yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Pastry Gift Box Bwat Kado se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Pastry Gift Box Bwat Kado pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Pastry Gift Box Bwat Kado se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimansyon & Anbalaj: Width 250 mm x Depth 250 mm x Height 32 mm
Etikèt: Food, Package, Logo, Old Shanghai,
Teknoloji Pwodiksyon: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Defi Dizayn: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Rechèch: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Enspirasyon: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Dire Pwojè: The project started in November 2018 in Shanghai and finished in January 2019.
Fliks Operasyon: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Manm Ekip: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing