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Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy pa Nick Pitscheider and Sharon Hassan

Dizayn Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy pa Nick Pitscheider and Sharon Hassan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2019 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.


AjanAnbalaj· 2019

Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy

pa Nick Pitscheider and Sharon Hassan

Kliyan: Nick Pitscheider

Gayan A' Design Award Ajan nan Kategori Anbalaj

49,818

Koulè

Konsepsyon an

Konsènan Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy

Se konsepsyon dlo Cedea enspire pa Ladin Dolomites ak lejand yo sou fenomèn limyè natirèl Enrosadira. Ki koze pa mineral inik yo, Dolomit yo limen nan yon koulè wouj, boule lè solèy leve ak solèy kouche, prete peyizaj la yon anbyans majik. Pa "sanble ak lejand majik Garden of Roses la", anbalaj Cedea gen pou objaktif pou pran moman sa a. Rezilta a se yon boutèy an vè ki fè dlo a ekla ak fize a efè etone. Koulè boutèy la vle di yo sanble ak ekla espesyal Dolomit yo benyen nan woz mineral mineral la ak ble nan syèl la.

Rekonesans lan

Konsènan A' Design Award Ajan

Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Cedea - Dolomites' Luxury Mineral Water Vè Dlo Mineral Nan Boutèy se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimansyon & Anbalaj
Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Etikèt
cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Teknoloji Pwodiksyon
Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Defi Dizayn
The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Rechèch
Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Enspirasyon
Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Dire Pwojè
The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Fliks Operasyon
Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patant
The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Manm Ekip
Nick Pitscheider
Sharon Hassan
Kredi Imaj
All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).

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