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Yedao Lugui Baijiu Anbalaj Bwason pa Wen Liu and Xianwen Wu

Dizayn Yedao Lugui Baijiu Anbalaj Bwason pa Wen Liu and Xianwen Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.


AjanAnbalaj· 2020

Yedao Lugui Baijiu Anbalaj Bwason

pa Wen Liu and Xianwen Wu

Kliyan: Hainan Yedao Liquor Developemt Co., Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

29,221

Koulè

Konsepsyon an

Konsènan Yedao Lugui Baijiu Anbalaj Bwason

Yedao Lugui Baijiu se yon konsepsyon anbalaj pou yon mak alkòl ki soti nan Pwovens Hainan nan sid Lachin. Uit kote touristik byen koni nan Hainan yo prezante kòm ilistrasyon sou devan boutèy vè a. Etikèt kou a separe ak yon koulè diferan. Bwat deyò a fèt ak akrilik ak papye, konsa moun ka wè klèman boutèy ilistre ki andedan an. Yo aplike anpenti lò ak enprimri swa sou bwat la, epi boutèy la fini ak yon atizana flè griye. Konbinezon koulè ble senp lan reflete kilti lokal ak touris Hainan la.

Rekonesans lan

Konsènan A' Design Award Ajan

Yedao Lugui Baijiu Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Yedao Lugui Baijiu Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Yedao Lugui Baijiu Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimansyon & Anbalaj
The packaging box size is 325mm in length, 326mm in width and100mm in height.
Etikèt
Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Teknoloji Pwodiksyon
The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Defi Dizayn
The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Rechèch
The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Enspirasyon
The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Dire Pwojè
The project started in October 2018 and finished in May 2019 in Shenzhen.
Fliks Operasyon
Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Manm Ekip
Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Kredi Imaj
Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.

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