Happy Ginger Ale Primary Function: Anbalaj Bwason pa Wen Liu and Jiayi Sun

Dizayn Happy Ginger Ale Primary Function: Anbalaj Bwason pa Wen Liu and Jiayi Sun se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2020

Happy Ginger Ale Primary Function: Anbalaj Bwason

pa Wen Liu and Jiayi Sun

Kliyan: Shenzhen Oracle Creative Design Co., Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

29,033

Gayan Pri Verifye

Verifye Estati Pri pou #88703

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Happy Ginger Ale Primary Function: Anbalaj Bwason

Happy Ginger Ale se yon konsepsyon anbalaj pou yon bwason jenjanm ki vann nan bwat aliminyòm. Chak bwat mezire 115 milimèt longè, 66 milimèt lajè ak 66 milimèt wotè. Vizyèl prensipal la se yon ilistrasyon desine ak men kat pèsonaj yo rele Ginger Man, Ginger Lady, Ginger Grandma ak Ginger Kid. Kat figi yo reprezante gason, fanm, granmoun ak timoun. Chak pèsonaj kenbe yon bwat epi montre yon ekspresyon satisfè. Estil senp ak vivan an gen pou objektif pou bati yon koneksyon emosyonèl epi envite konsomatè yo goute gou jenjanm nan.

Rekonesans lan

Konsènan A' Design Award Ajan

Happy Ginger Ale Primary Function: Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Happy Ginger Ale Primary Function: Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Happy Ginger Ale Primary Function: Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimansyon & Anbalaj: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Etikèt: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknoloji Pwodiksyon: The design material is made of aluminum can.
Defi Dizayn: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Rechèch: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Enspirasyon: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Dire Pwojè: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Fliks Operasyon: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Manm Ekip: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Kredi Imaj: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018