Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #99436

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl

Be Er Xiang Douz Siy Zodyak se yon konsepsyon anbalaj grenn tounsòl ki te kreye pou yon nouvo mak. Kontenè a fèt ak feblan ki gen yon sachè plastik anndan l, epi grafik yo fèt ak enpresyon kat koulè. Chak anbalaj gen 100 milimèt an dyamèt ak 150 milimèt an wotè. Ilistrasyon yo konbine douz siy zodyak yo ak modèl tounsòl. Yo te chwazi tèm zodyak la paske se yon sijè jèn moun yo abitye avè l. Objektif la se bay nouvo mak la yon aparans distenk epi atire konsomatè jèn yo.

The Recognition

About the A' Design Award Bwonz

Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Be Er Xiang Twelve Constellations Anbalaj Grenn Tounsòl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019