Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya by Zhang Zhipeng

Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya

Ederede Akwụkwọ: Shiwanyubingshao bụ nhazi nkwakọ maka mmanya ọ̀gwụ Chinese. Nhazi a jiri egwu ọdụm, ihe ngosi ọdịnala China, dị ka isi ihe ngosi anya ya. E ji iko mee karama ya nke nwere agba ojii doro anya na-agba nsị, na ọdịdị karama ya dabeere na akụ mmanya ochie nke ndị China, jiri nkọwapụta ọlaedo. E ji akwụkwọ pụrụ iche ojii mee igbe mpụta ya jiri usoro ịkanye akara. E debere isi ọdụm eserese n'elu igbe ahụ. Imepe igbe ahụ na-egosipụta agba isi ọdụm ma na-etinye echiche emume n'omume ịṅụ mmanya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shiwanyubingshao Ọrụ Bụ Isi: Nkwakọ Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng