Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀ nke PepsiCo Design and Innovation

Ihe emepụtara bụ Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀ nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀

nke PepsiCo Design and Innovation

Onye Ahịa: PepsiCo Design and Innovation

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #100575

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀

Mmalite Mtn Dew AMP Game Fuel bụ nhazi nkwakọ ihe ọ̀ṅụ̀ṅụ̀ na njirimara mgbaama maka ihe ọ̀ṅụ̀ṅụ̀ arụmọrụ dị njikere aṅụ nke e mere maka ndị egwuregwu vidiyo. E wuru njirimara anya ka ọ dabara na gburugburu egwuregwu vidiyo na e sports ma zere ihe ndị a na-ejikarị eme ihe. Ntọala eserese siri ike na-akwado ngwaahịa ọdịnihu, mmekọrịta na ahụmịhe ndị ahịa. E mepụtara ọtụtụ akụ mmalite zuru ezu, gụnyere mgbaama, ngwaahịa na ahụmịhe ndị ahịa. Nhazi a na-achọ igosipụta ihe ọ̀ṅụ̀ṅụ̀ ahụ n'ụzọ ziri ezi nye ndị egwuregwu e sports na ndị egwuregwu vidiyo.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mtn Dew AMP Game Fuel Launch Ọrụ Bụ Isi: Nkwakọ Ihe Ọ̀ṅụ̀ṅụ̀ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Mkpali: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Gụọ Akụkọ Mgbasa Ozi

Nkwado