Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ

Game Fuel Team Optic Champions Can bụ ite ihe ọṅụṅụ nke akara ọnụọgụ ha dị iche emere maka ndị otu egwuregwu kọmputa. E hiwere nhazi ngwugwu bụ́ isi ka o gosipụta otu Optic Gaming, bụ́ ndị na-eyi uwe ọcha mgbe a na-eme asọmpi. Agba ọcha bụ isi ihe dị n'azụ ite ahụ, ejiri agba ndụ akara ya. E ji foto onye ọ bụla na-egosi ihe dị ka ọ dị n'ezie mee ka ihe osise pụrụ iche maka onye ọ bụla nọ n'otu ahụ pụta ìhè. Ịbanye akwụkwọ ozugbo, otu varnish a na-emetụ aka na nhazi dị ka akụkụ atọ na-apụta pụta ka e ji chọọ mma ahụ ite ahụ dum. E ji mmasị matte na ebe ụfọdụ mee ka agba ọla ahụ pụta ìhè karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Game Fuel Team Optic Champions Can Ite Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release