Ọlaedo Ngwungwu · 2020
Off the Eaten Path Ngwugwu Nri Nkịrị
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaedo 2020 in Ngwungwu
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Ngwugwu Nri Nkịrị
Off the Eaten Path bụ nhazi ngwugwu maka ụdị nri nkịrị dị elu nke sitere n'ihe ọkụkụ. Nri nkịrị ndị a jikọtara ezigbo akwụkwọ nri dịka chikpi, agwa ojii na azịza n'ụzọ ngwakọta na-atụghị anya ya. Ngwugwu ahụ na-enye akara ahịa ahụ njirimara anya jikọrọ ọnụ n'ihe niile e ji ya eme. Ebumnuche nhazi ahụ bụ inyere akara ahịa ahụ aka ịpụta ìhè n'ime ngalaba nri nkịrị dị mma maka ahụike nke juputara na asọmpi. Otu obere ìgwè ndị na-azụ ahịa sonyere na usoro mmepe ahụ ma nye nzaghachi na nkeji ọ bụla. Ntinye aka nke ndị na-azụ ahịa duziri mkpebi nhazi ndị ahụ ma kwado ahụmahụ akara ahịa na-agbanwe agbanwe.
About the Ihe Nrite A' Design Award nke Ọlaedo
Off the Eaten Path Ngwugwu Nri Nkịrị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Off the Eaten Path Ngwugwu Nri Nkịrị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Off the Eaten Path Ngwugwu Nri Nkịrị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
