Chu Cellar Ngwungwu Mmanya Ọñụñụ by Yong Wu

Chu Cellar Ngwungwu Mmanya Ọñụñụ by Yong Wu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Chu Cellar Ngwungwu Mmanya Ọñụñụ

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Ngwungwu Mmanya Ọñụñụ

Chu Cellar bụ nhazi ngwungwu maka mmanya a na-emepụta na Hubei, China. E ji ụrọ (ceramic) mee karama a, ọdịdị ya na-eyi ụdị ngbe mgbịrịgba a na-akụ akụ (chime bells), ihe omenala si n'oge ochie nke alaeze Chu. Akara dị n'ahụ karama ahụ e sitere na ọkpụkpụ igbe mepere emepe, ebe igbe ahụ e ji osisi rụọ. Ahịrị dị elu na ndị mikpuru n'elu igbe na-ebelata ohere ọ ga-ada mgbe a na-ebugharị ya. Ala igbe ahụ na-arụ ọrụ dịka ebe ngosipụta, nke mere na akaramaghi mmiri e nwere ike ịchekwa ya dịka ihe ịchọ mma. Ebumnuche ya bụ igosipụta akụkọ ihe mere eme na omenala mpaghara ebe e si mepụta ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Chu Cellar Ngwungwu Mmanya Ọñụñụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Chu Cellar Ngwungwu Mmanya Ọñụñụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Chu Cellar Ngwungwu Mmanya Ọñụñụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu