Luhua Xiaomo Ngwugwu Mmanụ Sesame by Tiger Pan

Luhua Xiaomo Ngwugwu Mmanụ Sesame by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Luhua Xiaomo Ngwugwu Mmanụ Sesame

by Tiger Pan

Client: Shandong Luhua Group

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Luhua Xiaomo Ngwugwu Mmanụ Sesame

Luhua Xiaomo bụ ngwugwu emere maka mmanụ sesame a kwọrọ akwọ, mmanụ ejiri aka rụọ nke a na-emepụta na obere ọnụ ọgụgụ. Ihe eji ebunye ya bụ karama gịlaasị dị larịị na-arọpị arọpị, nke dị mm 50 n'ọsọ ala ya na mm 210 n'elu ya. Akwụkwọ mgbaji na-agba n'ihe dị nso na dịgrị 350 gburugburu karama ahụ, e dozie ya dịka akwụkwọ akụkọ ochie, na-echetara oge ndị bụ nke e ji akwụkwọ akụkọ kechie nri. E doziri mkpụrụokwu ndị ahụ n'ụdị ntụzịaka, dịka njirimara ọrụ ahịa China ochie. Oghere warawara nke na-ekpuchighị agbanwe ghọọ akara igwe ọtụtụ e wupụtara elu elu nke na-egosi ọnụ ọgụgụ mmanụ dị n'ime ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Luhua Xiaomo Ngwugwu Mmanụ Sesame meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Luhua Xiaomo Ngwugwu Mmanụ Sesame ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Luhua Xiaomo Ngwugwu Mmanụ Sesame na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie