Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị by My Linh Mac

Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị

by My Linh Mac

Client: Mmac

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị

Ederede Akwụkwọ: Co Ba Coffee bụ atụmatụ mbùbo emere maka otu ụdị kọfị si Vietnam. Mbùbo a na-egosipụta kọfị akwa, ọṅụṅụ ọdịnala si Vietnam nke ka na-abụghị ihe a ma nke ọma na mba ndị ọzọ. Akara ahịa ahụ (logo) sitere na onyonyo dị mfe nke onye guzobere ụlọ ọrụ ahụ. Aha ahịa ahụ sitere n'okwu Vietnam na-akọwa "nne nnukwu" ma na-echetara mmadụ njikọ ezinụlọ na ndụ obodo. Agba ndị e ji mee ihe sitere n'ala ubi ebe a na-akụ mkpụrụ kọfị ahụ. A na-eji akwụkwọ na polyester ndị enwere ike ịmegharị iji mee akpa na ihe ndenye. Atụmatụ ọhụrụ a na-elekwasị anya n'ndị na-aṅụ kọfị mgbe ha na-eme ihe ọzọ n'oge.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Co Ba Coffee Ọrụ Bụ Isi: Mbùbo Kọfị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac