Ihe emepụtara bụ 2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu nke Alexander Chin bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.
ỌlaedoNgwungwu· 2020
2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu
nke Alexander Chin
Onye Ahịa: Seasons Playing Cards
Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu
Onye Meriri Onyinye A Kwadoro
Nyochaa Ọnọdụ Onyinye maka #101023Nhazi a
Maka 2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu
Deck nke 2019 National Card Collection Day bụ ngwugwu mmekọrịta maka kaadị egwuregwu. Nrụpụta a sitere n'obí ndị eze nke Morocco nweta mmụọ nsirihụ ya, nke nwere ihe ọkpụkpụ intaglio na-eṅomi nkwadebe nkume a wara awa na usoro ihe atụ geometric. Ihe ịma aka e biri n'akụkụ ya na-akpọ onye ọrụ ka o meghee ọnụ ụzọ ámá ahụ. Ibuli ọnụ ụzọ mgbidi ahụ site n'okporo ụzọ oghere mkpịsị ugodi na-ekpughe ọkwa mbụ. Enyo ụzọ abụọ ahaziri ahazi nke nwere opacity pasenti 30 na-ezobe ọnụ ụlọ nke na-apụta mgbe a na-enwu ìhè n'ime ya. Nkpughe ikpeazụ na-egosi paseeji na-enwu ọkụ na-emegharị onwe ya. E ji ihe mmetụta tiling na-egbuke egbuke nke dị elu kpuchie kaadị ndị ahụ.
Nkwanye Ugwu
Maka Ihe Nrite A' Design Award nke Ọlaedo
2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na 2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. 2019 National Card Collection Day Deck Ngwugwu Kaadị Egwuregwu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
N'azụ Nhazi a
Ngwugwu Mgbasa Ozi
Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.
- Àgwà Pụrụ Iche
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Nha & Mkpuchi
- Width 68mm x Depth 22mm x Height 90mm
- Mkpado
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Teknụzụ Mmepụta
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Ịma Aka Imepụta
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Nchọpụta
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Mkpali
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Oge Ọrụ
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Usoro Ọrụ
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patentị
- .
- Ndị Otu
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Asụsụ Foto
- Photography: Bryan Aellen
Nkwado
Nyochaa Karịa Designers.org
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