Hopapops Nri Nri Nri Dị Mma by Angela Spindler

Hopapops Nri Nri Nri Dị Mma by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Hopapops Nri Nri Nri Dị Mma

by Angela Spindler

Client: Depot Creative

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Hopapops Nri Nri Nri Dị Mma

Ọrụ oru ngo: Ịkpọ aha, imepụta akara na nkwakọ ngwaahịa maka mkpụrụ lili mmiri a gbanyere agbapụta, ezubere iche maka ndị ahịa US. Ihe ịma aka ahụ bụ ka esi ejide ahịa nke na-anụbeghị maka isi ihe, mkpụrụ lili mmiri. Ngwọta ahụ, ilekwasị anya na mkpu shelf, usoro ozi dị mfe yana ihe onyonyo a ma ama. Ihe atụ a, nke mebere ma ihu na azụ nke nkwakọ ngwaahịa ahụ, na-ebute ụdị ngwaahịa na ụtọ. Ọdịdị na-ekwekọghị ekwekọ nke ụdị akara akara Hopapops na-agbakwunye nchichi nchichi na ngwugwu ahụ, na-akwado ụda olu ụtọ emepụtara maka ika ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Hopapops Nri Nri Nri Dị Mma meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Hopapops Nri Nri Nri Dị Mma ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Hopapops Nri Nri Nri Dị Mma maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova