Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad by Etereo Pte Ltd

Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad

by Etereo Pte Ltd

Client: Etereo Pte Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad

Ederede Akwụkwọ: Adore bụ nhazi ngwugwu maka ihe nsanitary pad. Ngwugwu a na-eji mkpụrụ akwụkwọ e dere n'aka dịka isi ihe nhazi iji weta mmetụta nke okorobịa na ume ọhụrụ. Nhazi ya dị mfe ma dabere n'ihu ọcha ọcha, nke na-eme ka nlebara anya gaa n'isiokwu nke ahụike nwanyị. Otu ngwugwu ọ bụla ka e ji foil aluminom kpuchie kpamkpam, nwee ihe mmechi enwere ike imeghe emechie ọzọ, na-enye ndị ọrụ ohere iwepụ ihe achọrọ ma mechie ngwugwu ahụ ọzọ iji chebe ihe nsanitary pad ahụ pụọ n'aka nje na bacteria. E mepụtara ya n'ụdị atọ dị iche iche: maka pantyliner, ojiji nke ehihie, na ojiji nke abalị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Adore Repackaging Ọrụ Bụ Isi: Ngwugwu Ihe Nsanitary Pad na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng