Ọlaọcha Ngwungwu · 2020
Jianlibao Wepop Ọrụ Isi: Ngwugwu Ihe Ọ̀ṅụṅụ
by Tiger Pan
- Ihe Nrite A' Design Award nke Ọlaọcha 2020 in Ngwungwu
- CLIENT: Jianlibao
- Estimated Number of Design Views: 34,636
- Verification code 1CA1AC9133 · Verify this award
Colors
About Jianlibao Wepop Ọrụ Isi: Ngwugwu Ihe Ọ̀ṅụṅụ
Ederede Akwụkwọ: Wepop bụ ngwugwu emere maka mmiri mkpọ na-enweghị shuga nke nwere ụtọ mkpụrụ osisi. Karama PET ahụ nwere ọdịdị dị mfe nke na-adịkarị warara ka ọ na-arịgo elu. Ihe mkpuchi silk-screen na-egbughị amụma na-enye elu ahụ njide kwụsiri ike na mmetụ dị nro. Ụdị mkpụrụedemede ahụ na-eji mmetụta pixel, e kewara mkpụrụedemede ọ bụla n'ime akara dị iche iche nke na-arụ ọrụ dị ka blọk iwu. A na-ese mkpụrụ osisi n'ụdị nkà pop, jiri agba na-emegiderịta onwe ha nke dịkarịsịrị ọcha na-egosi ụtọ anọ ahụ. Ngwugwu ahụ na-achọ igosi ndị na-eri ihe na-eto eto ihe ọ̀ṅụṅụ na-enye ahụ ike.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Jianlibao Wepop Ọrụ Isi: Ngwugwu Ihe Ọ̀ṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jianlibao Wepop Ọrụ Isi: Ngwugwu Ihe Ọ̀ṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jianlibao Wepop Ọrụ Isi: Ngwugwu Ihe Ọ̀ṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
