Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị by Tiger Pan

Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị

by Tiger Pan

Client: Bestore

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị

Ederede Akwụkwọ: Bestore Handy Gift bụ usoro igbe onyinye nri ntakịrị. E kere usoro a iji gbatịa ọdịnaya akara ahịa nri ntakịrị dị adị site na ngwaahịa na-abụghị nke ọkọlọtọ. A na-eji kaadịbọọdụ ọcha eme igbe ọ bụla, nke a kwadoro n'ogo dị ka ngwaahịa dị n'ime ya si dị. Otu ihe eji ejigide akwụkwọ e biri ebi na-agafe n'akụkụ aka nri nke igbe ọ bụla, na-ejikọta igbe iri ise dị iche iche n'okpuru otu usoro, na-akwadokwa ngosipụta ndozi nke ọma n'elu efere na tebụl ndị a na-ere ihe. E doziri eserese ndị ahụ n'akụkụ dị iri anọ na ise (45) gburugburu, gbaa ha okirikiri ọla edo. E jikwa nturu ọla edo tinye ahịrị na akụkụ ndị ahọpụtara.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Bestore Handy Gift Ọrụ Bụ Isi: Igbe Onyinye Nri Ntakịrị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.